The world of Syma Beauty

Beauty begins with the way you care.

A beauty destination shaped by founder Syima Eima — bringing the brand story, product discovery and customer experience together in one place.

Explore the collection →

Archival portrait of Syima Eima wearing a pink hijab

Archival portrait · source: Azhan.co (2019)

Founded by Syima EimaMalaysian beauty brandDiscover · Connect · Shop

The edit

Discover the collection

Explore products currently listed through Syima Global Enterprise. Product details and availability should always be confirmed with the seller before purchase.

Primer Cherang Vitamin C Plus Rose Hips product image

Seller listing image

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Currently listed · Primer Cherang

Vitamin C Plus

Product listing shown by Syima Global Enterprise.

RM 27.90

View product

Primer Cherang VC Rose Treatment Cream product image

Seller listing image

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Currently listed · Primer Cherang

Treatment Cream

Product listing shown by Syima Global Enterprise.

RM 39.90

View product

Product transparency: These two listings are branded Primer Cherang and are listed by Syima Global Enterprise. They are not presented here as Syma Beauty-manufactured products. Product images are taken from public Shopee seller listings (Primer Cherang) and may not reflect the latest packaging. Confirm the exact SKUs and approved images before launch.

Second archival portrait of Syima Eima wearing a light blue hijab

The woman behind the brand

Meet Syima Eima

Known publicly as Syima Eima, Siti Norhasyimah Azmi is a Malaysian beauty entrepreneur and the founder behind Syma Beauty. Her public profile brings together beauty, lifestyle and entrepreneurship, while her brand has grown alongside the community that follows her journey.

“A brand is more than what it sells. It is the story, care and connection behind it.”

This short introduction is based on public-facing profiles identifying Syima Eima as the founder of Syma Beauty. The portrait is an archival public image, not a current campaign photograph; her own approved biography and photography should replace it for launch.

Follow Syima ↗

Archival public portrait from Azhan.co (2019). A second archival portrait fallback is from Syima Eima’s older Blogger page. Replace with a current portrait approved by Syima for production.

The experience

A more connected beauty experience

A simple place for customers to discover the brand, learn about products and reach the team.

Discover with confidence

Clear product pages, ingredient information, usage guidance approved by the brand, and straightforward links to purchase.

Stay connected

Helpful answers for everyday questions, with a clear route to a real team member whenever a customer needs personal support.